Multiple Page 1 Rankings in 3 Months
When a local marketing agency owner saw COVID-19 impact businesses, he recognized both the challenge and opportunity ahead.
He saw the value in helping clients invest strategically in content marketing during the downturn.
After joining a content marketing platform’s training program, the agency owner quickly applied the outreach strategies he learned. His first client was a Texas roofing contractor who lacked even basic online presence, including a Google My Business page.
“Being invisible is not a good marketing strategy,” the agency owner explained to the contractor, who immediately saw the value and committed to working together.
Transforming Online Visibility
The roofing contractor operates in a highly competitive market.
After establishing the Google My Business page and launching several content campaigns, the results were dramatic. The business went from virtually invisible online (no page 1 rankings) to securing multiple page 1 positions for key search terms.
Results After One Year
Over twelve months, 23 campaigns were published, generating:
- Multiple page 1 Google rankings for targeted keywords
- Strong visibility across all service areas
- Consistent exposure for the company’s core offerings
The contractor now ranks prominently for searches combining their services with geographic locations they serve, appearing two to three times on page one for important business-related searches.
Using Hyper-Targeted Content Marketing Campaigns To Stand Out In a Crowded Market
A small company in a competitive industry needed help getting their name out there, and the content campaigns were was able to provide the foundation for the business strengthening.
In this case study, we see an example of how the content marketing was used to improve the company’s visibility online in key target local areas.
The business now appears for all services across their entire service territory and continues generating new customers through improved online visibility. They’re actively working to expand into additional markets.
The contractor ended up getting their entire website rebuilt and they are now experiencing growth like never before.
Content Platform Performance
The content platform’s ability to generate widespread visibility and secure page 1 rankings has proven unmatched compared to other marketing solutions available.
For businesses seeking to elevate their content marketing strategy and achieve measurable results in competitive local markets, this case study illustrates the potential of a sustained content marketing strategy.