Content Strategy for Local Wine Store Grows Blog 1100% in 21 Months
Small wineries often struggle to compete with the many brands vying for attention in the highly competitive wine industry.
This was the case for a local winery in California.
With limited resources and challenges associated with marketing and advertising in the industry, the winery needed a way to increase its visibility online and reach new customers.
A targeted content marketing campaign was able to drive a 11x increase in organic traffic to the winery’s online store in just 21 months.
This significant growth had a direct impact on the winery’s business, helping to increase its customer base and revenue.
The benefits of the Content Marketing Campaign extended beyond just increased traffic, as the winery also saw improvements in its search engine rankings, brand awareness, and overall online presence.
This case study demonstrates how small businesses can successfully overcome industry challenges and achieve significant growth through effective digital marketing strategies.
Challenges Facing Small Boutique Wineries: A Look into the Highly Competitive and Heavily Regulated Wine Industry
A local winery in California was facing stiff competition from other wineries in the area. Wineries, like many other small businesses, face a lot of challenges when it comes to marketing themselves effectively online.
The wine industry is highly competitive, with countless brands vying for the attention of consumers.
Many wineries struggle to stand out in a crowded market, and they often have limited resources to invest in marketing campaigns.
Additionally, wine sales are highly regulated, making it challenging for wineries to advertise and promote their products on various platforms. All of these factors make it difficult for small wineries to grow their online presence and reach new customers.
A way was needed to help the winery increase its visibility online if it was to succeed.
38 Wine Content Topics Added 21,540 Visitors And $70,000 in Sales And Counting
The content marketing system was deployed to help the winery improve its online presence.
The system help businesses grow their traffic and sales by publishing targeted content on a wide range of websites and platforms that then bring potential customers to their website.
Over the course of almost two years, only 38 campaigns consisting of blogs, news articles, videos, and audio ads using helped the winery stand out online.
The blog article from each campaign was also published on the winery’s own blog, which was linked to from the various media sites.
The campaign content for different mediums, including video, audio, slideshows, articles, blogs, and infographics was repurpose and summarized for publishing on major platforms.
By promoting the content across hundreds of sites in multiple formats, the online store’s exposure and traffic was boosted, which built authority and trust with Google, and amplified the impact of the winery’s website.
The campaigns focused on creating high-quality content that was optimized to attract wine fanatics and paying customers, which then results in more sales. Let’s look at the numbers…
Marketing Strategy Transformed From Paid Search To Content & Grew This Winery Store Traffic 11x
The decision to deploy content marketing campaigns paid off. In just 21 months, the winery saw a 11x increase in organic traffic to its website.
From June of 2021, after just 90 days, created blogs generated 140,000 impressions per month, 1500 clicks, and were sourcing over 7000 queries words.
21,540/yr visitors and counting directly attributed to the Campaign
The content from the Content news modules was used to create and publish several blog posts on the winery store website which were then promoted with the Content campaigns.
The graph shows the direct impact of the campaigns – newly generated traffic of 21,540 visitors the blog.
This does not include the massive increase in search traffic and other traffic sources resulting from the impact of the content strategy.
Organic traffic increased at least 10 fold overall hitting 45,000 visitors per year, up from 4800/yr.
Ahrefs shows that when the campaigns began in September 2019, the traffic was at 405 organic visitors per month. In the month of the last campaign which was released on June 3, 2021 – the traffic was at about 4251 per month. That’s an impressive improvement that helped to put the winery on the map.
When each campaign was launched, a new blog post on the winery store was published that was specifically targeted by the Content Campaign, allowing the tracking of millions of impressions generated and the entire 324.7% traffic increase (for the period from Jan 2021 to Dec 2021) attributed to the Campaign.
The graph above only represents the traffic the Content Campaigns and does not include the wider site traffic, which would also have benefited.
Boosting eCommerce Brands and Local Businesses’ Online Presence Through Consistent Content Marketing
The success of the campaigns run for the online wintery store demonstrates the power of consistent content marketing for small businesses.
By generating high-quality content and distributing it through targeted campaigns, businesses can increase their online presence, attract more visitors to their website, and generate more sales.
While paid advertising has its place, content marketing can provide a long-term and more cost-effective strategy for businesses that don’t have the resources to compete with big brands in the paid advertising arena.
If you’re a small business owner, you may be wondering whether Content Marketing Campaigns are right for your business.
While every business is different, the results achieved by the winery store demonstrate the potential of content marketing and the power of the content marketing amplification process.
Our content marketing plan can help you level the playing field and provide a cost-effective alternative to paid advertising. Contact us for a free consultation.