About DFY Content Marketing

“It’s about content that gets traffic and earns clicks. Distribute widely and grow faster.”

In over 30 years as a public accountant and business consultant, working with business owners, I saw how difficult it could be for them to nail down business growth with certainty and confidence.

Low risk, long term

Over the years I saw how effective content marketing can be in building businesses over the longer term, with enduring gains. Alternatives such as direct advertising – on Google, Meta etc – are riskier but may have more immediate results. But if you stop spending, so does the impact. This contrasts with the steady and lingering visibility that targeted content campaigns deliver.

And so has emerged DFYContentMarketing.com, with systems and processes to publish quality content on a timely basis, fully optimized to get attention, traffic and clicks. The volume and type of content, the flow and distribution are adjusted to the unique needs of every business.

Up to now, over 5,000 businesses have proven these strategies work to boost clicks, traffic, conversions and business value.

Content marketing and the algorithms

The Content Marketing model has survived numerous search engine algorithm changes, and can seem pretty boring. But as other fads come and go, the constant is a well-researched content campaign that simply gives people what they need and want. This is still a proven winning strategy despite Google’s restructuring of SERPs priorities, and the massive growth of AI delivered answers.

Content marketing and AI

The development of AI tools has provided workflow efficiencies which enhance the speed and efficiency of Content production. While this has encouraged low quality mass content output, deep topic research can now be done in a fraction of the time it used to take. When combined with traditional human editing the output quality is better than ever and constantly improving.

This means that we can cost-effectively deliver high quality content to you in multiple formats across more than 300 media outlets, building your business presence and profile, and generating traffic and clicks to your products or services.

If you think that could help you meet your business goals, please reach out to me personally to see if there’s a fit.

Founder, DFYContentMarketing.com